Fashion Colour Platinum Double Head Mascara For Upper Lower Lashes 10ml Volumizing and Lengthening Mascara 2 in 1 Mascara for Women Long Lasting Black

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get voluminous and lengthy lashes with one convenient 2-in-1 mascara
  • Ideal for women wanting instant length and volume without falsies or extensions
  • Intense volume and length for a dramatic, eye-catching look all day long
  • Easy application with the double-headed design for quick touch-ups on the go

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative dual-function mascara with strong brand presence, well-positioned in the competitive Indian market.
Rs.474.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details

Fashion Colour Platinum Double Head Mascara For Upper Lower Lashes 10ml Volumizing and Lengthening Mascara 2 in 1 Mascara for Women Long Lasting Black


This Fashion Colour Platinum Double Head Mascara is a must-have for anyone looking to achieve voluminous and lengthy lashes. Its 2-in-1 formula allows you to easily coat both your upper and lower lashes with one convenient product.
Key Features: This mascara is designed to provide intense volume and length to your lashes, giving you a dramatic and eye-catching look. The double-headed design allows you to easily reach and coat every lash, enhancing the overall effect.
For Whom: This mascara is perfect for women who want to add instant length and volume to their lashes without the need for falsies or extensions. Whether you're heading to a special event or just want to elevate your everyday look, this mascara is a versatile option for all.
Pros: The long-lasting formula ensures that your lashes stay bold and beautiful all day or night. The dual-ended design makes application quick and easy, perfect for busy mornings or on-the-go touch-ups.
Cons: Some users may find the double-headed design a bit bulky or awkward to work with, especially if they have smaller eyes. Additionally, the intense formula may require extra care to remove completely at the end of the day.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers dual functionality for upper and lower lashes, meeting consumer needs. Vogue India
Brand Strength 20 18 Established brand with loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for innovative mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar dual-function mascaras in India. Retail Today
Competition 10 8 Facing moderate competition from other dual-function mascaras in India. Cosmopolitan India
Use-case Advantage 5 5 Provides convenience and time-saving benefits for Indian women. Femina
Final Market Score 100 76/100 (3.80/5) Innovative dual-function mascara with strong brand presence, well-positioned in the competitive Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers dual functionality for upper and lower lashes, meeting consumer needs.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar dual-function mascaras in India.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other dual-function mascaras in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides convenience and time-saving benefits for Indian women.
    Sources: Femina
Summary
Innovative dual-function mascara with strong brand presence, well-positioned in the competitive Indian market.

Price Comparison

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Rs.474.00 Rs.699.00

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Fashion Colour Platinum Double Head Mascara For Upper Lower Lashes 10ml Volumizing and Lengthening Mascara 2 in 1 Mascara for Women Long Lasting Black

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Best price
Rs.474.00 Rs.699.00