Wellbeing Nutrition Whey Protein Concentrate 1kg Unflavoured 27g Protein 6g BCAA 4B CFU Probiotics Digestive Enzymes Fast Absorbing No Bloating Easy to Digest Faster Muscle Recovery

Wellbeing Nutrition Whey Protein Concentrate is a high-quality protein supplement that comes in a 1kg pack. It is unflavoured, containing 27g of protein per serving along with 6g of BCAA, 4B CFU probiotics, and digestive enzymes to aid in faster absorption and digestion. This makes it a suitable option for those looking to enhance their muscle recovery post-workout.

Key Features:
- 27g of protein per serving
- 6g of BCAA for muscle recovery
- 4B CFU probiotics for gut health
- Digestive enzymes for easy absorption
- Fast absorbing with no bloating

This product is ideal for gym-goers, athletes, and anyone looking to increase their protein intake to support muscle growth and faster recovery. The presence of probiotics and digestive enzymes makes it a good choice for those with sensitive stomachs or digestive issues.

Pros:
- High protein content
- BCAA and probiotics for added benefits
- Fast absorbing and easy to digest
- Helps in faster muscle recovery

Cons:
- Unflavoured may not appeal to everyone
- Some users may prefer a different protein source

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Product specifications align well with consumer preferences for fast-absorbing and easy-to-digest supplements.	Euromonitor
Brand Strength	20	15	Wellbeing Nutrition is a recognized brand in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established whey protein brands in the market.	Nielsen
Use-case Advantage	5	5	Offers benefits like faster muscle recovery and digestive support, meeting consumer needs.	GFK
Final Market Score	100	56/100 (2.80/5)	Well-positioned in the Indian diet & nutrition market with strong brand recognition and competitive pricing.

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