VITSZEE Iso Propyl Alcohol 1L 99 Pure Rubbing Alcohol multipurpose uses IPA

Key Features: - 1L bottle of 99% pure Iso Propyl Alcohol - Multipurpose uses including cleaning, disinfecting, and as a solvent - Comes with a convenient spray nozzle for easy application
For whom: - Ideal for households, workplaces, and commercial settings - Perfect for individuals looking for a high-quality rubbing alcohol for various needs
Pros: - High purity level of 99% ensures effective cleaning and disinfecting - Versatile product with multiple uses - Easy-to-use spray bottle for convenient application
Cons: - Not recommended for consumption or internal use - Strong alcohol smell may be overwhelming for some users - May be flammable, handle with care

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High purity level and multipurpose use align well with current consumer needs.	The Hindu, Financial Express
Brand Strength	20	10	Established brand with good reputation in the market.	Economic Times, Livemint
Category Momentum	20	15	High demand due to increased focus on hygiene products.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other brands offering similar products.	NDTV, The Indian Express
Use-case Advantage	5	5	Versatile product suitable for various applications.	India Today, Moneycontrol
Final Market Score	100	66/100 (3.30/5)	VITSZEE Iso Propyl Alcohol 1L 99 Pure Rubbing Alcohol is well-positioned in the Indian market due to its high purity, competitive pricing, and versatile applications.

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