UGEES Undergarment liquid detergent Underwear wash for Men and women Lingerie wash No Soaking Formulation Plant Based Anti bacterial Liquid 375 ml each Pack of 2

Key Features: - Specifically designed for washing undergarments and lingerie - No soaking required, saving time and effort - Plant based formula that is gentle on fabrics and the environment - Anti-bacterial properties help to keep undergarments clean and fresh - Each pack contains two 375ml bottles
For whom: - Men and women who want to effectively clean their undergarments and lingerie - Individuals looking for a gentle yet powerful detergent for their sensitive fabrics
Pros: - Convenient liquid form that is easy to use - Plant based formula is safe for delicate fabrics - Anti-bacterial properties help to eliminate odor causing bacteria
Cons: - May not be suitable for heavily soiled garments that require a pre-soak - Some individuals may prefer a different scent for their undergarments

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique plant-based antibacterial formulation aligns with consumer preference for natural products	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand reputation in the detergent segment	Economic Times, Livemint
Category Momentum	20	15	Growing demand for specialized laundry products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from established and new entrants in the undergarment detergent segment	The Economic Times, Business Insider
Use-case Advantage	5	5	Addresses the specific need for gentle washing of undergarments, appealing to health-conscious consumers	India Today, NDTV
Final Market Score	100	66/100 (3.30/5)	Innovative undergarment liquid detergent with plant-based antibacterial formula meets growing demand in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—