The Derma Co Kojic Acid Glutathione Daily Syndet Soap with L Glutathione Alpha Arbutin Reduces Dark Spots Pigmentation Blemishes Brightens Skin For Men Women 75 g x 4

Key Features: - Contains Kojic Acid and Glutathione for reducing dark spots and pigmentation - Enriched with L-Glutathione and Alpha Arbutin for brightening the skin - Comes in a pack of 4, each soap weighing 75g

For whom: The Derma Co soap is suitable for both men and women who are dealing with dark spots, pigmentation, blemishes, and dull skin. It is ideal for those looking to achieve a brighter and more even-toned complexion.

Pros: - Effective in reducing dark spots and pigmentation - Brightens the skin and improves overall complexion - Comes in a convenient pack of 4

Cons: - Some users may find the soap to be too drying for their skin type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skin-brightening ingredients for target audience.	Vogue India
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from similar skin-brightening soaps.	Beauty Insider
Use-case Advantage	5	5	Addresses specific skin issues like dark spots and blemishes effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned skin-brightening soap with strong market fit.

Factor	Rating (out of 5)	Notes
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