Staze 9to9 Y U M M Y Lip Gloss Balm Intense High Shine Gloss Finish With SPF 15 Lightweight 02 Lush Berry 2g

The Staze 9to9 Y U M M Y Lip Gloss Balm is a highly moisturizing lip balm that provides intense high shine gloss finish to your lips. It is infused with SPF 15 to protect your lips from harmful UV rays. This lip gloss balm is lightweight and feels comfortable on the lips.
Key Features: - Intense high shine gloss finish - SPF 15 protection - Lightweight and comfortable on the lips - Moisturizing formula
For whom: This lip gloss balm is suitable for anyone looking to add shine and moisture to their lips. It is perfect for those who want a glossy finish with added sun protection.
Pros: - Provides intense shine - Protects lips from UV rays - Lightweight and comfortable to wear - Moisturizing formula keeps lips hydrated
Cons: - May need to reapply throughout the day for continuous shine

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features like SPF 15 and intense gloss finish.	Vogue India
Brand Strength	20	15	Strong brand presence and reputation in the beauty segment.	Brand Equity
Category Momentum	20	10	Growing demand for lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip care products.	Retail360
Competition	10	6	Facing moderate competition from established and new lip care brands.	Beauty Monitor
Use-case Advantage	5	5	Addresses the need for a lightweight lip gloss with SPF protection.	Elle India
Final Market Score	100	66/100 (3.30/5)	Staze 9to9 Y U M M Y Lip Gloss Balm 02 Lush Berry well-positioned in growing Indian lip care market.

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