SP Balance Scalp Shampoo for Delicate Scalps 250 ml Gentle Soothing Care

- This shampoo is specially formulated for those with delicate scalps, providing gentle and soothing care to help maintain a healthy scalp.

- Key features of this product include a gentle formula that is free from harsh chemicals and irritating fragrances, as well as ingredients such as aloe vera and chamomile to help calm and nourish the scalp.

- This shampoo is perfect for anyone with a sensitive scalp or those who experience scalp irritation from traditional shampoos. It is suitable for all hair types and can be used daily for gentle cleansing.

- Pros of this product include its gentle formula that helps soothe and calm the scalp, as well as its natural ingredients that nourish and strengthen the hair. Cons may include the higher price point compared to other shampoos, as well as the need for regular use to see long-term benefits.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for delicate scalps with soothing properties, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for gentle hair care solutions.	Brandwatch
Category Momentum	20	15	Growing demand for scalp care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the scalp care segment, requiring strategic differentiation.	GfK
Use-case Advantage	5	3	Offers gentle and soothing care specifically for delicate scalps.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned scalp shampoo catering to the growing demand for gentle hair care solutions in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—