Soapy Twist Sulfate Free Pearly Shampoo Base 750g

The Soapy Twist Sulfate Free Pearly Shampoo Base is a gentle and nourishing shampoo base that is free from harsh sulfates. It is suitable for those looking for a mild shampoo that cleanses the hair without stripping it of its natural oils.

Key Features:
- Sulfate-free formula
- Gentle and nourishing on the hair
- Produces a rich lather
- Can be customized with essential oils or additives

For Whom:
This shampoo base is ideal for individuals with sensitive skin or those looking for a milder alternative to traditional shampoos. It is suitable for all hair types and can be customized to address specific hair care needs.

Pros:
- Leaves hair feeling clean and soft
- Does not contain harsh sulfates that can strip the hair
- Can be personalized with essential oils or additives

Cons:
- Some may find the consistency to be too watery
- May not lather as much as traditional shampoos containing sulfates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and pearly texture align with current consumer preferences for premium hair care products.	Nielsen
Brand Strength	20	10	Established brand reputation in the beauty and personal care sector.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free shampoo bases in the market.	Kantar
Competition	10	6	Facing moderate competition from other established sulfate-free shampoo bases.	Statista
Use-case Advantage	5	5	Versatile base suitable for various hair types and preferences.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulfate-free shampoo base with strong market fit.

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