Sebamed Moisturizing Cream Face moisturizer for men women pH 5 5 Botanical oils Vit E Improves skin s moisture balance Protects against premature ageing Dermatologically tested Paraben Free 50 ml

Key Features: - pH balanced at 5.5 for healthy skin - Contains botanical oils and Vitamin E - Improves skin's moisture balance - Protects against premature aging - Dermatologically tested and paraben-free - Comes in a 50 ml size

For whom: This moisturizing cream is suitable for both men and women who want to maintain healthy, balanced skin. It is ideal for those looking to protect against premature aging and improve their skin's moisture levels.

Pros: - pH balanced formula helps to maintain skin health - Contains nourishing botanical oils and Vitamin E - Helps to improve skin's moisture balance - Protects against premature aging - Dermatologically tested for safety - Free of parabens

Cons: - May not be suitable for those with specific skin sensitivities or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers pH 5.5, botanical oils, and Vitamin E, meeting consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	18	Sebamed is a well-known and trusted brand in the skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium skincare product in the Indian market.	Kantar
Competition	10	8	Facing competition from other established premium skincare brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the need for a moisturizing cream suitable for both men and women.	GfK
Final Market Score	100	76/100 (3.80/5)	Sebamed Moisturizing Cream is well-positioned in the growing Indian premium skincare market.

Factor	Rating (out of 5)	Notes
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