Ramsons EXOTICA Deodorant Spray 200 ML Body Perfume For Women TN Plum Peach Orange Blossom Leafy Green MN Honey Jasmine Rose Lily of the valley BN Amber Vanilla Musk Woody

Key Features: - Long-lasting fragrance - Refreshing and pleasant scent - Comes in a convenient spray bottle for easy application - Contains a blend of fruity and floral notes for a unique aroma
For whom: Ramsons EXOTICA Deodorant Spray is specifically designed for women who appreciate a fresh and delicate fragrance. It is perfect for those who enjoy a combination of fruity and floral scents in their body perfumes.
Pros: - The fragrance is long-lasting and stays on throughout the day - The blend of plum, peach, orange blossom, and other notes creates a unique and refreshing scent - The convenient spray bottle allows for easy application on the go
Cons: - Some users may find the scent to be too strong or overpowering - The bottle size may not be suitable for travel or carrying in a purse due to its 200 ML size.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of fragrances appeals to diverse Indian consumer preferences.	Nielsen
Brand Strength	20	10	Ramsons is a recognized brand in the Indian deodorant market.	Euromonitor
Category Momentum	20	15	Strong demand for women's body perfumes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both local and international brands in the segment.	IRI
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Ramsons EXOTICA Deodorant Spray has a strong market position in the competitive Indian women's body perfume segment.

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