Plum BodyLovin Marshmallow Melt Body Lotion Shea Butter Vitamin B5 For Deep Moisturization Non Greasy Soft Glowing Skin For Dry to Very Dry Skin Cozy Cocoa Marshmallow Fragrance 400 ml

Plum BodyLovin Marshmallow Melt Body Lotion is a luxurious and nourishing body lotion that is specifically formulated for deep moisturization of dry to very dry skin.

Key Features: - Enriched with shea butter and Vitamin B5 for intense hydration - Non-greasy formula that absorbs quickly into the skin - Leaves skin feeling soft, smooth, and glowing - Features a cozy cocoa marshmallow fragrance that lingers on the skin - Comes in a generous 400 ml size for long-lasting use

This body lotion is designed for those with dry to very dry skin who are looking for a rich and nourishing formula to hydrate and nourish their skin.

Pros: - Deeply moisturizes and hydrates the skin - Non-greasy formula that absorbs quickly - Leaves skin feeling soft and smooth - Delightful fragrance that lasts on the skin Cons: - May be too heavy for those with normal or oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients like Shea Butter and Vitamin B5 cater well to the needs of dry to very dry skin in India.	Euromonitor
Brand Strength	20	18	Plum BodyLovin is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the Indian market.	Retail360
Competition	10	0	Intense competition in the premium body lotion segment in India, with many established and new brands vying for market share.	MarketWatch
Use-case Advantage	5	3	Addresses the need for deep moisturization in dry skin conditions, a common concern in India.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Plum BodyLovin Marshmallow Melt Body Lotion is well-positioned in the Indian market due to its brand strength, suitable ingredients, and competitive pricing.

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