PLIX THE PLANT FIX Pomegranate Overnight Repair Dewy Serum 30ml for Ageless Younger Skin Reduce Fine Lines Wrinkles Collagen Boosting Hydrating Serum for Women Men Anti ageing

Key Features: PLIX THE PLANT FIX Pomegranate Overnight Repair Dewy Serum is a potent anti-ageing serum that helps reduce fine lines and wrinkles. It boosts collagen production and provides deep hydration for younger looking skin.

For whom: This serum is suitable for both women and men who are looking to combat the signs of ageing and achieve smoother, more radiant skin.

Pros: PLIX THE PLANT FIX Pomegranate Overnight Repair Dewy Serum is formulated with natural ingredients, free from harmful chemicals. It is lightweight and easily absorbed into the skin, leaving it soft and supple.

Cons: Some users may find the price point of this serum to be on the higher side compared to other anti-ageing products on the market. Additionally, individuals with sensitive skin may want to perform a patch test before using this serum to ensure compatibility.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with pomegranate extract and collagen-boosting properties.	CosmeticsDesignAsia
Brand Strength	20	10	Established brand with a loyal customer base in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for anti-ageing skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in the market.	Euromonitor
Competition	10	6	Facing competition from established anti-ageing skincare brands in India.	BeautyInsider
Use-case Advantage	5	5	Addresses multiple skin concerns like fine lines, wrinkles, and hydration.	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative anti-ageing serum with strong market potential in India.

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