OZiva Bioactive Plant Protein Malabar Vanilla 25g Protein 5 5 BCAA Pea Isolate Plant based Protein for Women Men Essential Amino Acids Vegan Protein supplement Clean Sugar free 500g

About Product:
OZiva Bioactive Plant Protein in Malabar Vanilla flavor is a high-quality protein supplement made from pea isolate. It is a plant-based protein suitable for both men and women looking to increase their protein intake. Key Features:
- 25g of protein per serving - Contains 5.5g of BCAAs - Essential amino acids for muscle recovery - Vegan and sugar-free - Comes in a 500g pack For whom:
This protein supplement is suitable for anyone looking to increase their protein intake, especially vegetarians and vegans who may struggle to meet their protein needs through diet alone. It is also ideal for individuals looking for a clean, plant-based protein option. Pros:
- High protein content per serving - BCAAs for muscle recovery - Vegan and sugar-free - Easy to mix and versatile to use in various recipes Cons:
- Some users may find the Malabar Vanilla flavor too strong - Slightly higher price point compared to other protein supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA inclusion, and vegan formulation align well with current consumer preferences for clean and effective supplements.	Gartner
Brand Strength	20	10	Established brand with a loyal customer base in the health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant-based protein supplements in the market.	Forbes
Competition	10	6	Facing moderate competition from other established plant-based protein supplement brands in the Indian market.	Nielsen
Use-case Advantage	5	5	Tailored for both men and women, offering essential amino acids for overall health and fitness goals.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned plant-based protein supplement with competitive pricing and broad appeal in the Indian market.

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