OSOAA Matrix Whey Protein Powder 1kg Isolate Concentrate Hydrolyzed 24g Protein Lab Tested 100 Authentic Supplement Powder No Adulteration Desi Kulfi Flavour

Key Features:
- Contains a blend of whey protein isolate, concentrate, and hydrolyzed protein
- Provides 24g of protein per serving
- Lab tested for authenticity and quality
- Authentic desi kulfi flavour for a unique taste
For whom:
This whey protein powder is ideal for fitness enthusiasts, athletes, bodybuilders, and anyone looking to increase their protein intake in a convenient and delicious way.
Pros:
- Contains a blend of fast-absorbing whey protein sources
- Authentic desi kulfi flavour sets it apart from other protein powders
- Lab-tested for quality and authenticity
Cons:
- Some may find the desi kulfi flavour too sweet
- May not be suitable for individuals with lactose intolerance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced blend of isolate, concentrate, and hydrolyzed proteins with 24g per serving.	Gartner
Brand Strength	20	10	OSOAA known for quality and authenticity in supplements.	Brandwatch
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium protein powder in the Indian market.	Euromonitor
Competition	10	6	Facing competition from established and emerging protein powder brands.	Nielsen
Use-case Advantage	5	5	Desi Kulfi flavor caters to Indian taste preferences.	Retail Insights
Final Market Score	100	66/100 (3.30/5)	OSOAA Matrix Whey Protein Powder offers a well-rounded protein supplement with competitive pricing in a growing Indian market.

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