Nutriefoods Aam Papad 100 Natural Fruit Candy Premium Mango Fruit Bar Mango Toffee Candy 400g

About Product: Nutriefoods Aam Papad is a premium mango fruit candy made from 100% natural ingredients. This delicious mango toffee candy is packed with the rich flavor of ripe mangoes, making it a perfect sweet treat for any time of the day.

Key Features: - Made from 100% natural ingredients - Rich in the flavor of ripe mangoes - Premium quality mango toffee candy - Convenient packaging of 400g for easy storage and consumption

For Whom: This Nutriefoods Aam Papad is perfect for anyone who loves the taste of mangoes and enjoys indulging in a sweet treat. It is suitable for all age groups and can be enjoyed as a snack or dessert.

Pros & Cons: Pros: - Delicious mango flavor - Natural ingredients - Convenient packaging Cons: - May be too sweet for some individuals - Not suitable for those with mango allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique and natural mango flavor with no added preservatives, catering to health-conscious consumers.	GfK
Brand Strength	20	10	Established brand with a loyal customer base in the diet & nutrition segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural and premium fruit candies in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium fruit candy products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other premium fruit candy brands offering similar natural products.	IRI
Use-case Advantage	5	5	Convenient snack option for individuals looking for a healthy and tasty treat.	Kantar
Final Market Score	100	66/100 (3.30/5)	Nutriefoods Aam Papad offers a premium and natural mango candy, well-positioned in the growing Indian diet & nutrition market.

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