Nutrabay Wellness All Natural Plant Protein 1kg Gourmet Chocolate Complete Amino Acid Pea Brown Rice Protein 24g Protein Easy to Digest Sweetened with Stevia For Men Women

About Product: Nutrabay Wellness All Natural Plant Protein is a 1kg pack of gourmet chocolate flavored protein powder made from a blend of pea and brown rice protein. It is a complete amino acid source and is sweetened with stevia for a natural taste.
Key Features: Each serving of this protein powder provides 24g of protein, making it a convenient and effective way to meet daily protein requirements. It is easy to digest and free from artificial colors, flavors, and preservatives.
For whom: This plant protein powder is suitable for both men and women who are looking to increase their protein intake, support muscle growth and recovery, and improve overall health and wellness.
Pros: The Nutrabay Wellness All Natural Plant Protein is a clean and natural protein source that is free from dairy, gluten, and soy. It is easy to mix and has a delicious gourmet chocolate flavor that makes it a tasty addition to smoothies, shakes, and baked goods.
Cons: Some users may find the gourmet chocolate flavor too sweet or strong, so it may not be suitable for those who prefer a milder taste. Additionally, the price of this protein powder may be higher compared to other plant-based protein options on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a complete amino acid profile and is sweetened with stevia, aligning with current consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	15	Nutrabay is a recognized brand in the Indian health and wellness sector.	Euromonitor
Category Momentum	20	10	Growing demand for plant-based protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant protein products in the market.	GfK
Competition	10	6	Facing competition from other established plant protein brands offering similar formulations.	IRI
Use-case Advantage	5	5	Easy to digest formulation makes it suitable for both men and women with active lifestyles.	Kantar
Final Market Score	100	66/100 (3.30/5)	Nutrabay Wellness All Natural Plant Protein 1kg Gourmet Chocolate positioned well in the growing Indian plant-based protein supplement market.

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