Nagarjuna Raktha Chandan Ayurvedic Soap 75Gm Pack Of 4 300G

- This Nagarjuna Raktha Chandan Ayurvedic Soap comes in a pack of 4 bars, each weighing 75gm, for a total of 300gm.

- Key features of this soap include its Ayurvedic formulation with the goodness of Raktha Chandan (red sandalwood), which is known for its skin-nourishing properties.

- This soap is suitable for individuals looking for a natural and Ayurvedic alternative to commercial soaps. It is ideal for those with sensitive skin or those who prefer herbal skincare products.

- Pros: 1. Ayurvedic formulation 2. Contains Raktha Chandan for skin nourishment 3. Suitable for sensitive skin Cons: 1. Limited availability 2. May not be suitable for those allergic to herbal ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers traditional Ayurvedic ingredients like Raktha Chandan.	Times of India, Livemint
Brand Strength	20	10	Nagarjuna is a trusted brand in the Ayurvedic segment.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 4 Ayurvedic soaps.	CNBC, India Today
Competition	10	6	Facing competition from other Ayurvedic soap brands.	Financial Express, The Tribune
Use-case Advantage	5	5	Addresses skin issues with natural ingredients.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Nagarjuna Raktha Chandan Ayurvedic Soap offers a balanced mix of tradition and affordability in the Indian market.

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