MyFitFuel MFF Whey Protein 90 Isolate 1 Kg 30 Servings Unflavoured Pure 100 Whey Isolate Protein

- MyFitFuel MFF Whey Protein 90 Isolate is a high-quality, pure whey isolate protein powder designed to support muscle growth and recovery.

- Key Features: Contains 90% protein per serving, free from additives and fillers, fast-absorbing and easy to digest, unflavoured for versatile use in shakes, smoothies, and recipes.

- For whom: Ideal for athletes, fitness enthusiasts, bodybuilders, and anyone looking to increase their protein intake to support their active lifestyle and fitness goals.

- Pros: High protein content, easy to mix, versatile for use in various recipes, aids in muscle recovery and growth, free from artificial additives.

- Cons: Some may find the unflavoured taste bland, may not be suitable for those with lactose intolerances or dairy allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and unflavoured nature cater to health-conscious consumers.	HealthLine
Brand Strength	20	10	Established reputation for quality and purity in the fitness community.	FitnessMag
Category Momentum	20	15	Growing demand for high-quality protein supplements in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whey protein isolate products in the market.	GymRat
Competition	10	6	Facing strong competition from both local and international brands offering similar products.	FitMag
Use-case Advantage	5	5	Versatile product suitable for various fitness goals and dietary preferences.	FitIndia
Final Market Score	100	66/100 (3.30/5)	Highly competitive whey protein isolate with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—