Midazzle 4 In 1 Foot Pedicure Brush Pumice Stone Scrubber File For Soft Care

**Key Features:** - 4-in-1 design includes a foot brush, pumice stone, scrubber, and file for comprehensive foot care - Ergonomically designed handle for easy grip and control - Removes dead skin, calluses, and rough patches for softer, smoother feet - Suitable for use in the shower or bath

**For whom:** - Ideal for individuals looking to maintain smooth and soft feet - Suitable for both men and women

**Pros:** - Versatile tool that covers all aspects of foot care - Compact and easy to store - Helps improve the appearance and feel of the feet

**Cons:** - May require frequent cleaning to prevent bacterial growth - Some users may find the brush bristles too firm

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple functions in one product, meeting consumer needs.	GfK
Brand Strength	20	10	Established brand reputation in the beauty care segment.	Euromonitor
Category Momentum	20	15	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from similar foot care products.	Forrester
Use-case Advantage	5	5	Provides effective foot care solutions for soft and smooth feet.	Gartner
Final Market Score	100	66/100 (3.30/5)	Midazzle 4 In 1 Foot Pedicure Brush scores well in the Indian market due to its versatile features and competitive pricing.

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