Merlion Naturals Multani Mitti Powder 200gm Fuller s Earth Powder for Face and Hair Pack

Merlion Naturals Multani Mitti Powder is a 100% natural and pure Fuller's Earth Powder sourced from high-quality sources. It is free from any harmful chemicals, additives, or preservatives, making it safe for use on both the face and hair.

Key Features:
- Suitable for all skin types
- Helps in deep cleansing and exfoliating the skin
- Controls excess oil production
- Helps in reducing acne and blemishes
- Can be used as a hair mask to improve hair health

For whom:
This Multani Mitti powder is suitable for individuals looking for a natural solution to their skincare and haircare concerns. It is particularly beneficial for those with oily and acne-prone skin, as well as those looking to improve the overall health of their hair.

Pros:
- Completely natural and free from harmful chemicals
- Effective in controlling oil production and reducing acne
- Versatile product that can be used for both face and hair

Cons:
- May be drying for those with dry or sensitive skin
- Requires mixing with water or other ingredients for application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited for face and hair care routines due to its purity and effectiveness.	Gartner
Brand Strength	20	10	Established brand reputation in the natural beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established natural skincare brands.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for multiple beauty applications.	Statista
Final Market Score	100	66/100 (3.30/5)	Merlion Naturals Multani Mitti Powder offers a competitive and versatile natural skincare solution for the Indian market.

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