Masofta Dark Spot Reduction Cream for Pigmentation Melasma Acne Marks Underarms Neck with Kojic Acid Alpha Arbutin For Men Women 50g

Key Features: - Contains Kojic Acid and Alpha Arbutin to help reduce dark spots, pigmentation, melasma, acne marks, and even out skin tone. - Suitable for both men and women. - Comes in a convenient 50g size.

For whom: - Individuals looking to reduce the appearance of dark spots, pigmentation, melasma, acne marks, and uneven skin tone.

Pros: - Contains powerful ingredients known for their skin brightening properties. - Can be used on various parts of the body, including underarms and neck. - Suitable for both men and women.

Cons: - Results may vary depending on individual skin types and conditions. - Some users may experience sensitivity or irritation, so it is recommended to patch test before full application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Kojic Acid and Alpha Arbutin for effective spot reduction.	Dermatologist Times
Brand Strength	20	15	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	10	Growing demand for dark spot reduction products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing competition from other established dark spot reduction creams in the market.	Cosmetics Business
Use-case Advantage	5	5	Addresses multiple skin issues like pigmentation, melasma, and acne marks.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced cream with effective ingredients for dark spot reduction.

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