Lotus Professional PHYTO Rx Whitening Brightening Cream 50 g

Lotus Professional PHYTO Rx Whitening Brightening Cream is a highly effective skin brightening cream that targets dark spots, pigmentation, and uneven skin tone.

Key Features: - Infused with natural ingredients like Amla Berry, Lychee, and Punarnava Root - Contains SPF 25 for sun protection - Clinically proven to improve skin tone and texture - Paraben-free and suitable for all skin types

For whom: This cream is ideal for those who are looking to brighten and even out their skin tone, as well as reduce the appearance of dark spots and pigmentation.

Pros: - Lightweight formula that absorbs easily into the skin - Provides long-lasting hydration - Dermatologically tested and safe for sensitive skin

Cons: - May not be suitable for those with very oily skin - Some users may find the fragrance to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cream contains ingredients suitable for the Indian skin type and addresses common skin issues.	GfK
Brand Strength	20	10	Lotus Professional is a well-known brand in the skincare industry in India.	Euromonitor
Category Momentum	20	15	Growing demand for skin whitening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from both local and international brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses specific skin whitening and brightening needs of Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Lotus Professional PHYTO Rx Whitening Brightening Cream 50 g is well-positioned in the Indian skincare market with a competitive edge in addressing skin whitening needs.

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