Lifebuoy Total 10 Germ Protection Handwash 190 ml With Refill Pouch 185 ml Free

About Product: Lifebuoy Total 10 Germ Protection Handwash is a powerful formula that helps to keep your hands clean and germ-free. It effectively kills germs and bacteria, keeping you and your family protected from illnesses.

Key Features: - Contains advanced germ protection ingredients - Comes with a convenient refill pouch - Leaves hands feeling clean and refreshed - Dermatologically tested

For whom: This handwash is suitable for everyone, from children to adults. It is ideal for use at home, in schools, offices, and other public spaces where germs can easily spread.

Pros & Cons: Pros: - Effective at killing germs and bacteria - Convenient refill pouch reduces plastic waste - Leaves hands feeling soft and moisturized Cons: - Some users may find the scent to be too strong - The packaging may not be suitable for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers refill pouch which is popular among Indian consumers for cost-effectiveness.	Euromonitor
Brand Strength	20	18	Lifebuoy is a trusted brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for germ protection products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from other established handwash brands in the market.	GfK
Use-case Advantage	5	3	Convenient packaging size for Indian households.	Kantar
Final Market Score	100	76/100 (3.80/5)	Lifebuoy Total 10 Handwash holds a strong position in the Indian germ protection market segment.

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