Lakme CC Cream with SPF30 PA Frappe Enriched with 3 Niacinamide Conceals Dark Spots Brightens Skin Lightweight Moisturizer Foundation 30g

The Lakme CC Cream is a multi-benefit product that offers lightweight moisturization, sun protection with SPF30 PA, and coverage like a foundation. Enriched with 3% niacinamide, it helps in concealing dark spots and brightening the skin tone.

Key Features: - Provides sun protection with SPF30 PA - Enriched with 3% niacinamide for concealing dark spots - Lightweight formula for everyday wear - Acts as a moisturizer and foundation in one

This CC Cream is suitable for anyone looking for a daily skincare product that offers sun protection, coverage, and lightweight hydration. It is ideal for those with normal to dry skin types.

Pros: - Easy to apply and blend - Provides sun protection and coverage - Lightweight formula does not feel heavy on the skin Cons: - Limited shade range may not suit all skin tones - May not provide enough coverage for those with severe blemishes or discoloration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	CC cream with SPF30, Niacinamide, and skin-brightening properties align well with Indian consumers' skincare needs.	Vogue India
Brand Strength	20	18	Lakme's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for multi-functional beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times
Competition	10	8	Facing competition from other established beauty brands offering similar CC creams in India.	Elle India
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to time-conscious consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Lakme CC Cream with SPF30 PA Frappe positioned well in the Indian market with strong brand presence and competitive pricing.

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