Lakme Blush Glow Exfoliating Face Wash with Vitamin C Serum Hydrating and Gentle Facewash with Strawberry Fruit Extracts 150gm

This Lakme Blush Glow Exfoliating Face Wash is formulated with Vitamin C Serum and enriched with Strawberry Fruit extracts. It helps in gently exfoliating the skin, removing impurities and dead skin cells to reveal a brighter and smoother complexion.

Key Features:
- Contains Vitamin C Serum for brightening and revitalizing the skin
- Enriched with Strawberry Fruit extracts for hydration and nourishment
- Gently exfoliates the skin to reveal a smoother complexion
- Suitable for all skin types
For whom:
This face wash is suitable for individuals looking to brighten their skin, hydrate it, and gently exfoliate for a smoother complexion.

Pros:
- Contains Vitamin C Serum for brightening effect
- Enriched with Strawberry Fruit extracts for hydration
- Gently exfoliates the skin
- Suitable for all skin types
Cons:
- Some individuals with sensitive skin may experience irritation
- The fragrance may be too strong for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Vitamin C and Strawberry Fruit Extracts.	Vogue India
Brand Strength	20	18	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	10	Facing competition from other established skincare brands in India.	Femina
Use-case Advantage	5	3	Offers hydration and gentle exfoliation suitable for daily use.	Elle India
Final Market Score	100	76/100 (3.80/5)	Lakme Blush Glow Face Wash scores well in the Indian skincare market due to brand strength, features, and competitive pricing.

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