Lacto Calamine Vitamin C Sugar Body Scrub 200 g Gentle Body Exfoliator Body Scrub for Healthy Glowing Clear Skin Vitamin C Sugar Grape Seed Extract Removes Tan Dead Skin Cells

Key Features: - Contains vitamin C, sugar, and grape seed extract for gentle exfoliation - Helps to remove tan and dead skin cells - Promotes healthy, glowing, and clear skin

For Whom: Suitable for all skin types, especially those looking to improve skin texture and brightness.

Pros: - Gentle on the skin - Effective in removing tan and dead skin cells - Leaves skin feeling smooth and rejuvenated - Helps to improve skin tone and texture

Cons: - May not be suitable for sensitive skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of Vitamin C, sugar, and grape seed extract for effective exfoliation and skin brightening.	India Retailing
Brand Strength	20	10	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the market.	Business Standard
Competition	10	6	Facing competition from both established and emerging brands offering similar body scrub products in India.	Economic Times
Use-case Advantage	5	5	Addresses the need for gentle exfoliation and tan removal in Indian consumers.	Beauty India
Final Market Score	100	66/100 (3.30/5)	Lacto Calamine Vitamin C Sugar Body Scrub holds a strong position in the growing Indian natural skincare market.

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