Lacto Calamine Vitamin C Face Wash Pack of 1 x 100ml Aloe Vera Niacinamide Face Wash for Glowing Skin Facewash that Exfoliates Skin Reduces Pigmentation No Parabens No Sulphates

About Product: This Lacto Calamine Vitamin C Face Wash comes in a pack of 1 x 100ml and is formulated with Aloe Vera and Niacinamide for glowing skin. It is designed to exfoliate the skin, reduce pigmentation, and is free from parabens and sulphates. Key Features: - Contains Vitamin C, Aloe Vera, and Niacinamide - Exfoliates the skin - Reduces pigmentation - Free from parabens and sulphates - Suitable for all skin types For whom: This face wash is suitable for anyone looking to achieve glowing skin, reduce pigmentation, and gently exfoliate the skin. It is suitable for all skin types, including sensitive skin. Pros: - Formulated with Vitamin C for brightening effects - Contains Aloe Vera for soothing and moisturizing the skin - Niacinamide helps to reduce pigmentation and even out skin tone - Free from harmful chemicals like parabens and sulphates Cons: - Some users may prefer a stronger exfoliating formula - The scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like exfoliation and pigmentation reduction in line with market trends.	Beauty Insider
Brand Strength	20	10	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360
Competition	10	6	Facing competition from other established brands offering similar benefits.	Cosmetics Business
Use-case Advantage	5	5	Addresses the need for glowing skin and exfoliation, meeting consumer expectations.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned face wash with key features for glowing skin and pigmentation reduction.

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