Kleeno by Cello Eco-Friendly Hockey Toilet Brush - Blue/White - 1 Piece

is a unique and innovative toilet brush that helps in keeping your toilet clean and hygienic.

Key Features:
- Made from eco-friendly materials
- Unique hockey stick design for easy cleaning
- Sturdy and durable construction
- Comes in a vibrant blue and white color

For whom:
This toilet brush is perfect for households looking for a stylish, efficient, and eco-friendly cleaning tool for their bathrooms.

Pros:
- The hockey stick design allows for easy reach and efficient cleaning
- The eco-friendly materials are safe for the environment
- The sturdy construction ensures long-lasting use

Cons:
- Some users may find the design unconventional
- The brush head may need to be replaced after continuous use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers innovative design and eco-friendly materials.	The Hindu
Brand Strength	20	10	Cello is a well-known brand in India for household items.	Business Standard
Category Momentum	20	15	Growing demand for eco-friendly household products.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar eco-friendly products.	Livemint
Competition	10	1	Facing strong competition from other eco-friendly toilet brush brands.	Business Today
Use-case Advantage	5	5	Effective cleaning for Indian households with eco-conscious consumers.	ET
Final Market Score	100	66/100 (3.30/5)	Kleeno by Cello Eco-Friendly Hockey Toilet Brush is well-positioned in the growing eco-friendly household products market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—