KIWI 2-In-1 Shoe Brush - Wood Handle, Multicolour - 1 Piece

The KIWI Wood 2 In 1 Shoe Brush is a versatile cleaning tool designed to keep your shoes looking their best. It features both soft bristles for gentle cleaning and firm bristles for more stubborn stains, making it a must-have for any shoe enthusiast. This brush is made with high-quality wood and durable bristles, ensuring long-lasting use.

Key Features: - 2 in 1 design with soft and firm bristles - High-quality wood construction - Durable bristles for effective cleaning - Multicolour design for a stylish look

For whom: The KIWI Wood 2 In 1 Shoe Brush is perfect for anyone who wants to keep their shoes clean and looking like new. It is ideal for shoe lovers, fashion enthusiasts, and anyone who values well-maintained footwear.

Pros: - Versatile cleaning tool - High-quality construction - Effective cleaning performance - Stylish multicolour design Cons: - Some users may prefer a larger brush size for more coverage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile 2-in-1 functionality with durable wood handle.	The Hindu, Financial Express
Brand Strength	20	10	Established brand reputation in shoe care accessories.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for shoe care products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from local and international brands.	The Indian Express, Moneycontrol
Use-case Advantage	5	5	Solves common shoe cleaning needs effectively.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned 2-in-1 shoe brush with strong market potential in India.

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