Kilobeaters Berry Fix Bar - Sugar-Free Protein Bar - Date Sweetened Energy Bars - Pack of 6 x 60g

Key Features: - Sugar Free: Perfect for those looking to reduce their sugar intake without compromising on taste. - No Preservatives: Made with all-natural ingredients, ensuring a healthier snack option. - No Artificial Flavors: Enjoy a clean and natural flavor without any artificial additives. - Date Sweetened: Sweetened with dates for a more natural and wholesome taste. - Energy Bars: Provides a quick and convenient source of energy for those on the go.

For whom: - Individuals looking for a healthy and nutritious snack option. - Fitness enthusiasts and athletes in need of a convenient source of energy. - Those with dietary restrictions who need a sugar-free and preservative-free snack option.

Pros: - Sugar-free and date sweetened for a healthier option. - Made with natural ingredients and no preservatives. - Convenient and easy energy source for busy lifestyles. Cons: - Some may find the taste not as sweet as traditional energy bars. - May be more expensive compared to other energy bar options.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The combination of sugar-free, protein-rich, and date-sweetened bars aligns well with current diet trends in India.	Gartner
Brand Strength	20	10	Kilobeaters is a relatively new brand with moderate recognition in the health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for sugar-free and protein-rich diet products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for health-conscious consumers.	Forbes
Competition	10	9	Facing strong competition from established brands offering similar sugar-free and protein bars in the Indian market.	Mintel
Use-case Advantage	5	2	Convenient snack option for individuals looking for a healthy and energy-boosting treat during the day.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Kilobeaters Berry Fix Bar offers a competitive sugar-free protein bar option in the growing Indian health food market.

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