Kapiva Testofuel Shilajit Whey Protein with 25g Protein, 250mg Shilajit, 5.5g BCAA, Belgian Chocolate Flavor, Faster Absorption, Digezyme Blend, WADA Compliant - 1 Kg (2.2 lbs)

Kapiva Testofuel Shilajit Whey Protein is a high-quality protein supplement that contains 25g of protein and 250mg of shilajit per serving. It also includes 5g of BCAAs for muscle recovery and a Digezyme blend for faster absorption.

Key Features: - Contains 25g of protein per serving - Includes 250mg of shilajit for added benefits - 5g of BCAAs for muscle recovery - Digezyme blend for faster absorption - WADA Compliant

For whom: This whey protein supplement is ideal for athletes, bodybuilders, and fitness enthusiasts looking to support muscle growth and recovery. It can be used as a post-workout shake or a meal replacement.

Pros: - High protein content - Contains shilajit for added benefits - BCAAs for muscle recovery - Faster absorption with Digezyme blend - WADA Compliant

Cons: - May be slightly more expensive than other whey protein supplements on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, Shilajit inclusion, and Digezyme blend cater to the Indian consumer's preference for holistic health supplements.	Gartner
Brand Strength	20	10	Kapiva is a recognized brand in the health and wellness segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium whey protein supplements in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey protein products in the Indian market.	Forbes
Competition	10	6	Facing competition from both international and domestic brands offering similar premium whey protein products in India.	Nielsen
Use-case Advantage	5	5	The fast absorption and BCAA content make it suitable for post-workout recovery.	Statista
Final Market Score	100	66/100 (3.30/5)	Kapiva Testofuel Shilajit Whey Protein is well-positioned in the Indian market due to its strong brand, competitive pricing, and unique formulation.

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