Jovees Herbal Sun Guard Lotion SPF 60 PA Broad Spectrum 3-in-1 Matte Lotion for All Skin Types - UVA/UVB Protection, Moisture Balance, Even Tone - 100ml

Jovees Herbal Sun Guard Lotion SPF 60 is a broad spectrum sunscreen that offers high protection against both UVA and UVB rays. Its 3-in-1 formula not only provides sun protection but also helps in maintaining moisture balance and promoting even skin tone.

Key Features: - SPF 60 for high sun protection - Broad spectrum formula for protection against both UVA and UVB rays - 3-in-1 Matte Lotion for moisture balance and even skin tone - Suitable for both men and women - Comes in a 100ml pack for easy application on the go

For whom: This sunscreen is suitable for all skin types and is ideal for both men and women who are looking for a high SPF sunscreen that also helps in maintaining moisture balance and promoting an even skin tone.

Pros: - High SPF 60 for maximum sun protection - Broad spectrum formula for protection against both UVA and UVB rays - 3-in-1 formula for moisture balance and even skin tone - Suitable for all skin types - Convenient 100ml pack for easy application

Cons: - May feel slightly heavy for those with oily skin - Some may find the matte finish too drying for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high SPF, PA protection, and 3-in-1 benefits suitable for Indian consumers.	Vogue
Brand Strength	20	18	Jovees is a well-established herbal skincare brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for high SPF sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high SPF sunscreens in India.	Retail360
Competition	10	8	Facing competition from other established sunscreen brands in the Indian market.	Cosmopolitan
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to busy Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Jovees SPF 60 lotion well in the competitive Indian sunscreen market.

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