Jovees Herbal Strawberry Face Wash For Hydrating Glowing Skin with Strawberry Ext Gentle Cleanser For Brightens Skin Removes Pigmentation For Normal to Dry Skin Types 120ML

- About Product: Jovees Herbal Strawberry Face Wash is a gentle cleanser designed to hydrate and brighten the skin. Enriched with the goodness of strawberry extracts, this face wash effectively removes pigmentation and impurities, leaving the skin feeling fresh and rejuvenated.

- Key Features: The key feature of this face wash is its hydrating formula that helps in maintaining the skin's moisture balance. It also contains natural ingredients that are known for their brightening properties, making it ideal for normal to dry skin types.

- For whom: This face wash is perfect for individuals with normal to dry skin looking to achieve a glowing and hydrated complexion. It is suitable for both men and women and can be incorporated into your daily skincare routine.

- Pros & Cons: Pros: 1. Hydrates and brightens the skin 2. Removes pigmentation and impurities 3. Gentle formula suitable for daily use Cons: 1. May not be suitable for individuals with oily skin types 2. Some may find the strawberry scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strawberry extract and hydrating properties align with current consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	18	Established brand with a loyal customer base in the beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for herbal skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other herbal face wash brands with similar offerings.	Statista
Use-case Advantage	5	5	Addresses specific needs of normal to dry skin types, offering hydration and pigmentation removal.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with good feature fit and competitive pricing in growing herbal skincare market.

Factor	Rating (out of 5)	Notes
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