Hyper Rice - The World's First High-Protein White Rice Alternative - 24g per Cup - Diabetic & Weight Loss Friendly - 13% Fewer Carbs - Lower GI - White Rice Taste - 11 Essential Vitamins - Non-GMO - Healthiest Rice for All Ages

Key Features: - High in protein (24g per cup) - Diabetic and weight loss friendly - 13% fewer carbs and lower GI than white rice - Contains 11 essential vitamins - Non-GMO and suitable for all ages

For whom: Hyper Rice is perfect for individuals looking to increase their protein intake, manage diabetes or lose weight. It is also a great option for health-conscious individuals who want to lower their carbohydrate intake and improve their overall nutrition.

Pros: - High protein content - Suitable for diabetic and weight loss diets - Lower carb content than white rice - Contains essential vitamins - Non-GMO and suitable for all ages

Cons: - May have a slightly different taste and texture compared to traditional white rice

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique selling points align well with the current trend towards healthier food alternatives.	FSSAI
Brand Strength	20	10	New entrant with potential to establish a strong brand presence in the health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for innovative high-protein food products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium health food products in the market.	Retail360
Competition	10	6	Facing moderate competition from existing high-protein rice substitutes and health-focused rice varieties.	GroceryTrends
Use-case Advantage	5	5	Addresses the specific dietary needs of diabetics and individuals focused on weight loss.	NutriHealth
Final Market Score	100	66/100 (3.30/5)	Innovative high-protein white rice alternative with strong market potential in the health food segment.

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