Horlicks Health Nutrition Drink 900g Pouch - Rich Source of Vitamins and Minerals

Horlicks Health Nutrition Drink is a popular health drink known for its unique blend of essential nutrients and vitamins. It is designed to provide a boost of energy and support overall health and well-being.

Key Features: - Contains essential nutrients like Vitamin D, Vitamin C, Calcium, and Iron - Provides a balanced combination of carbohydrates, proteins, and fats - Helps in improving immunity and maintaining healthy bones and muscles

For whom: Horlicks Health Nutrition Drink is suitable for both children and adults who are looking for a nutritious beverage to supplement their diet. It is especially beneficial for individuals with busy lifestyles or those in need of extra support for their health.

Pros: - Easy to prepare and can be consumed hot or cold - Offers a convenient way to get essential nutrients in a single drink - Can be a good option for picky eaters who may have trouble getting all their nutrients from food alone

Cons: - Some may find the taste of the drink to be too sweet or artificial - May not be suitable for individuals with certain dietary restrictions or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential vitamins and minerals in a convenient pouch format	Retail360, Grocery Times
Brand Strength	20	18	Horlicks is a well-established and trusted brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for health and nutrition products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	PriceWatch, Retail Today
Competition	10	8	Facing competition from other established health drink brands in the market	MarketWatch, Business Insider
Use-case Advantage	5	5	Suitable for all age groups as a daily nutritional supplement	HealthLine
Final Market Score	100	76/100 (3.80/5)	Horlicks Health Nutrition Drink 900g Pouch holds a strong position in the competitive Indian health and nutrition market.

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