HealthyHey Nutrition Probiotics 50 Billion CFU Multi Strain 60 Veg Capsules with Targeted Release Technology - Stomach Acid Resistant, No Refrigeration Needed, Non-GMO, Gluten-Free

Key Features: - Contains 50 billion CFU with multiple strains for maximum effectiveness - Utilizes targeted release technology for better absorption in the gut - Stomach acid resistant capsules ensure probiotics reach the intestines intact - Does not require refrigeration, making it convenient for travel - Non-GMO and gluten-free formula for those with dietary restrictions

For whom: - Ideal for individuals looking to improve their gut health - Suitable for those with digestive issues or compromised immune systems - Great for anyone wanting to maintain a healthy balance of gut bacteria

Pros: - High CFU count for potent probiotic support - Targeted release technology for optimal absorption - Shelf-stable formula does not need refrigeration - Non-GMO and gluten-free for dietary compatibility

Cons: - May be a bit pricey compared to other probiotic supplements on the market - Some users may experience mild digestive discomfort when first starting the supplement

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High CFU count and stomach acid resistant technology.	Healthline
Brand Strength	20	18	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for probiotics in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	8	Facing competition from other established probiotic brands.	Euromonitor
Use-case Advantage	5	5	Convenient no refrigeration needed feature.	WebMD
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position it well in growing probiotics market.

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