Head & Shoulders Smooth and Silky Shampoo 340ml for Frizz-Free Hair

Head Shoulders Smooth and Silky Shampoo is a specially formulated shampoo designed to provide smoothness and silkiness to your hair.

Key Features:
1. Contains moisturizing ingredients to keep hair hydrated and soft
2. Removes dandruff and prevents its reoccurrence
3. Leaves hair feeling smooth, silky, and manageable
For whom:
This shampoo is ideal for those with dry, frizzy hair looking to achieve a smoother and silkier texture.

Pros:
- Hydrates and moisturizes hair
- Helps to combat dandruff and itching
- Leaves hair feeling soft and silky
Cons:
- May not be suitable for those with oily hair types
- Some users may find the fragrance to be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The smooth and silky formula of the shampoo caters well to the Indian consumer preference for frizz-free hair	Beauty Insider, Vogue India
Brand Strength	20	18	Head & Shoulders is a well-established brand in India known for quality hair care products	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for frizz-free hair products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360, Business Standard
Competition	10	8	Facing competition from other established brands offering similar frizz-free hair solutions	Elle India, India Today
Use-case Advantage	5	5	Addresses a common hair concern among Indian consumers	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	Head & Shoulders Smooth and Silky Shampoo 340ml is well-positioned in the Indian market for frizz-free hair care.

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