Good Knight Care Maxi Mosquito Coil

About Product: The Good Knight Care Maha Mosquito Coil is a powerful mosquito repellent that provides long-lasting protection against mosquitoes. It is designed to effectively ward off mosquitoes and other flying insects, allowing you to enjoy a peaceful and comfortable environment.

Key Features: - The coil is made with a unique formula that releases active ingredients to repel mosquitoes. - Each coil has a burning time of up to 12 hours. - The coil is easy to use and can be placed in various areas to keep mosquitoes at bay.

For whom: This product is suitable for anyone looking for a reliable solution to protect their home from mosquitoes. It is especially beneficial for individuals who live in mosquito-prone areas or enjoy spending time outdoors.

Pros: - Provides long-lasting protection against mosquitoes. - Easy to use and convenient. - Effective in repelling mosquitoes and other flying insects.

Cons: - The smoke from the coil may be bothersome for some individuals. - The scent of the coil may not be appealing to everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Good range of features catering to Indian consumers' needs.	Business Today, India Today
Brand Strength	20	18	Good Knight is a well-established and trusted brand in India.	ET Brand Equity, The Hindu
Category Momentum	20	15	Growing demand for mosquito repellent products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Financial Express
Competition	10	8	Facing strong competition from other established brands in the market.	Business Standard, The Hindu
Use-case Advantage	5	5	Effective protection against mosquitoes for Indian households.	The Economic Times, Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Well-positioned mosquito coil with strong brand and features for Indian market.

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