Godrej Professional Keracare Nourish Shine Argan Hair Oil 100ml - Sulphate, Paraben, and UV Protect Formula for Glossy and Nourished Hair

Key Features: - Enriched with pure argan oil for deep nourishment - Provides a glossy shine to hair - Formulated without sulphates and parabens - Contains UV protect formula to shield hair from sun damage

For whom: This hair oil is suitable for all hair types looking for deep nourishment and a glossy finish. It is perfect for those who want to protect their hair from UV damage.

Pros: - Deeply nourishes hair for a healthy look - Adds a glossy shine to hair - Protects hair from UV rays - Free from harmful sulphates and parabens

Cons: - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate, paraben, and UV protection align with current consumer preferences for natural and protective hair care products.	Euromonitor
Brand Strength	20	18	Godrej Professional is a trusted brand in the Indian hair care market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	Retail360
Competition	10	8	Facing competition from established brands offering similar hair oil products in the Indian market.	Business Standard
Use-case Advantage	5	5	Addresses the need for glossy and nourished hair, a key concern for Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Godrej Professional Keracare Nourish Shine Argan Hair Oil well in the competitive Indian hair care market.

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