Godrej Professional Honey Moisture Shampoo for Dry, Damaged Hair 250ml - Paraben-Free Formula with Nourishing Honey Oil

Godrej Professional Honey Moisture Shampoo is a specially formulated shampoo designed to provide intense nourishment and moisture to dry and damaged hair. The unique blend of honey and nourishing oils helps to repair and strengthen the hair, leaving it soft, smooth, and healthy-looking.

Key Features: - Infused with honey and nourishing oils - Paraben-free formula - Designed for dry and damaged hair - Provides intense moisture and nourishment - Helps to repair and strengthen hair

This shampoo is perfect for individuals with dry, damaged, or brittle hair in need of extra hydration and care. It is suitable for all hair types and can be used regularly to maintain healthy and beautiful hair.

Pros: - Deeply nourishes and moisturizes hair - Helps to repair and strengthen damaged hair - Leaves hair soft, smooth, and healthy-looking - Paraben-free formula Cons: - May not be suitable for individuals with oily hair types - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben-free formula and nourishing honey oil cater to the needs of consumers with dry, damaged hair.	Beauty Insider
Brand Strength	20	15	Godrej Professional is a trusted brand in the Indian hair care market.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other established brands offering similar products.	Cosmetics Business
Use-case Advantage	5	5	Addresses a common hair concern among Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Godrej Professional Honey Moisture Shampoo is well-positioned in the Indian market for dry, damaged hair care.

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