Godrej Expert Rich Crème Hair Color in Dark Brown

Godrej Expert Rich Crème Dark Brown is a hair color cream that provides 100% grey coverage and long-lasting color. It is enriched with the goodness of aloe vera and milk protein, leaving your hair soft, shiny and healthy looking.

Key Features:
- 100% grey coverage
- Enriched with aloe vera and milk protein
- Long-lasting color
- Easy to use cream formula

For whom:
This product is suitable for anyone looking to cover their greys and achieve a rich, dark brown hair color. It is ideal for those who want a low ammonia hair color option that is gentle on the hair.

Pros:
- Provides full coverage of grey hair
- Leaves hair soft, shiny, and healthy
- Easy to use at home

Cons:
- May require multiple applications for very resistant grey hair
- Strong smell due to the presence of ammonia in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers rich crème formula suitable for Indian hair types.	Beauty Insider
Brand Strength	20	18	Godrej Expert is a trusted brand in the hair color segment.	Brand Equity
Category Momentum	20	15	Strong growth in hair color category in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the hair color segment from various brands.	Euromonitor
Use-case Advantage	5	3	Easy application process suitable for home use.	Vogue
Final Market Score	100	66/100 (3.30/5)	Godrej Expert Rich Crème Hair Color in Dark Brown is well-positioned in the Indian market with strong brand reputation and competitive pricing.

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