Glamveda Rice Ceramide Face Wash for Dry, Sensitive, and Combination Skin Types - Strengthens Skin Barrier, Paraben-Free, SLS-Free - Pack of 2

Key Features: - Formulated with rice ceramides to improve skin barrier - Suitable for dry, sensitive, and combination skin types - Free from parabens and SLS - Comes in a pack of 2 for convenience

For whom: This face wash is designed for individuals with dry, sensitive, or combination skin types who are looking to improve their skin barrier and hydration levels.

Pros: - Helps improve skin barrier function - Suitable for a variety of skin types - Free from harsh chemicals - Comes in a pack of 2 for long-lasting use

Cons: - May not be suitable for those with oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of dry, sensitive, and combination skin types.	Gartner
Brand Strength	20	10	Established brand reputation in the skincare market.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 face washes.	Euromonitor
Competition	10	6	Facing moderate competition from similar ceramide-based face washes.	Forbes
Use-case Advantage	5	5	Provides skin barrier strengthening benefits.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively positioned rice ceramide face wash catering to diverse skin types.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—