Gillette Venus Swirl Women's Hair Removal Razor with Pivoting Flexi Ball Handle for a Close, Hair-Free Shave

Key Features: - Flexi ball handle allows for maximum maneuverability and precision - Pivoting head ensures no missed hairs - Designed specifically for women's hair removal needs

For whom: Ideal for women looking for a close and smooth shave with no missed hairs. Suitable for all skin types.

Pros: - Flexi ball handle provides a comfortable grip and easy movement - Pivoting head ensures a close shave without irritation - Designed specifically for women's hair removal needs

Cons: - May be a bit more expensive than other razors on the market - Some users may find the swivel head too flexible for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative pivoting flexi ball handle for a close shave is appealing to Indian consumers.	GfK
Brand Strength	20	10	Gillette is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for women's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing competition from other established and emerging brands in the women's razor market in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for a smooth and hair-free shave for Indian women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Gillette Venus Swirl Women's Razor is well-positioned in the growing Indian women's grooming market.

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