Garnier Skin Naturals Bright Complete Vitamin C Face Wash Gel - Gentle Cleanser for Brighter and Glowing Skin, Reduces Dullness, Daily Cleanser for All Skin Types - 100g

About Product: Garnier Skin Naturals Bright Complete Vitamin C Face Wash Gel is a gentle cleanser that is enriched with Vitamin C to help brighten and revive dull skin. It effectively cleanses the skin while reducing dullness, leaving your skin looking brighter and more radiant. Key Features: - Contains Vitamin C to help brighten and revive dull skin - Suitable for all skin types - Helps reduce dullness and improve skin radiance - Gentle formula that effectively cleanses the skin without stripping it of its natural oils For whom: This Vitamin C Face Wash Gel is suitable for anyone looking to brighten their complexion and achieve glowing skin. It is suitable for all skin types, including sensitive skin. Pros & Cons: Pros: - Helps brighten and revive dull skin - Gentle on the skin - Suitable for all skin types Cons: - Some users may prefer a more exfoliating cleanser for deeper cleansing - May not be suitable for those with allergies to Vitamin C

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C and gentle cleansing properties align well with current consumer preferences for skincare products	Nielsen
Brand Strength	20	18	Garnier is a well-established brand with a strong presence in the Indian skincare market	Euromonitor
Category Momentum	20	15	Growing demand for brightening face wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar vitamin C face wash products in the market	GfK
Competition	10	8	Facing competition from other established brands offering similar brightening face wash products	IRI
Use-case Advantage	5	5	Suitable for all skin types and addresses common skin concerns like dullness	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned face wash with strong brand backing in a growing market segment

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