Gala Ezee Sqeezee Kitchen and Glass Wiper

The Gala Ezee Sqeezee Wiper is a versatile cleaning tool designed for use on kitchen tops and glass surfaces.

Key Features: - Ergonomic design for comfortable grip - Durable rubber blade for streak-free cleaning - Lightweight and easy to maneuver - Can be used on a variety of surfaces including windows, mirrors, and countertops

For whom: - Homeowners looking for a convenient and effective cleaning tool for their kitchen and glass surfaces - Commercial kitchens and restaurants looking for a reliable wiper for daily clean-up tasks

Pros: - Easy to use and clean - Removes dirt and grime effectively - Compact size for easy storage - Affordable price point

Cons: - May not be as effective on heavily soiled surfaces - Blade may need to be replaced over time for optimum performance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative design and functionality suitable for Indian kitchen and glass cleaning needs.	TOI, Livemint
Brand Strength	20	18	Established brand with strong reputation in the cleaning tools segment.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for kitchen cleaning products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	8	Facing moderate competition from other established kitchen and glass cleaning brands.	Business Standard, Hindu
Use-case Advantage	5	5	Ease of use and versatility for various kitchen and glass cleaning tasks.	Mint, ET
Final Market Score	100	76/100 (3.80/5)	Innovative kitchen and glass wiper with strong brand presence, competitive pricing, and growing demand.

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