Gabit Ceramide Hyaluronic Face Moisturizer with Vitamin C, Niacinamide, and Oats - Lightweight Hydrating Formula for Women and Men, Oil-Free, Suitable for All Skin Types - 50ml

This Gabit Ceramide Hyaluronic Face Moisturiser is a lightweight moisturizer designed to hydrate and brighten the skin. With key ingredients like Vitamin C, Niacinamide, and Oats, this moisturizer is suitable for both women and men. It is oil-free and suitable for all skin types.

Key Features:
- Lightweight formula
- Hydrating and brightening
- Contains Vitamin C, Niacinamide, and Oats
- Oil-free and suitable for all skin types

For whom:
This moisturizer is ideal for individuals looking for a hydrating and brightening skincare product. It is suitable for both women and men, and can be used on all skin types.

Pros:
- Lightweight formula absorbs quickly
- Hydrates and brightens the skin
- Contains beneficial ingredients like Vitamin C and Niacinamide

Cons:
- May not provide enough hydration for extremely dry skin types
- Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Hyaluronic Acid and Vitamin C.	GfK
Brand Strength	20	10	Established brand with positive reputation in skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from established and new entrants.	IRI
Use-case Advantage	5	5	Suitable for all skin types, catering to a wide consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned face moisturizer with broad appeal in growing Indian skincare market.

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