Friends Easy Adult Diapers Tape Style Medium 30 Count - Odour Lock, Leakproof Wetness Indicator, Anti Bacterial Absorbent Core - Waist Size 28-35 inches (72-130cm)

Friends Easy Adult Diapers Tape Style are designed for adults who need extra protection against leaks and odors. With a waist size of 28-35 inches or 72-130 cm, these diapers provide a comfortable fit for medium-sized users.

Key Features: - Odour lock technology helps to keep unpleasant smells at bay - Leakproof design ensures that users stay dry and comfortable - Wetness indicator lets caregivers know when it's time for a change - Anti-bacterial absorbent core helps to prevent skin irritations and infections

These adult diapers are suitable for both men and women, making them a versatile option for caregivers who need to provide care for multiple individuals. With a tape style closure, they are easy to secure and adjust for a custom fit.

Pros: - Comfortable fit for medium-sized users - Odour lock technology helps to maintain freshness - Leakproof design provides peace of mind for caregivers - Wetness indicator makes it easy to monitor when a change is needed - Anti-bacterial absorbent core promotes skin health Cons: - May not be suitable for individuals with larger waist sizes - Tape style closure may not be as secure as other closure options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like odour lock and wetness indicator.	Retail Today
Brand Strength	20	10	Established brand with positive consumer perception.	Brand Equity
Category Momentum	20	15	Growing demand for adult diapers in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced within the medium segment range.	Price Watch
Competition	10	6	Facing moderate competition from similar products.	Market Insights
Use-case Advantage	5	5	Tailored for adults with waist size 28-35 inches.	Healthcare Today
Final Market Score	100	66/100 (3.30/5)	Competitively positioned adult diaper with key features for Indian market.

Factor	Rating (out of 5)	Notes
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