FRESH MELTZ Oral Hygiene Instant Mouth Freshener Sugar Free Mint Breath Strips - Pack of 6 (Total 150 Strips)

FRESH MELTZ Oral Hygiene Instant Mouth Freshener is a convenient and effective way to freshen your breath on the go. These sugar-free mint flavored breath strips dissolve quickly in your mouth, leaving you with long-lasting freshness.

Key Features: - Sugar-free - Mint flavored - Dissolves quickly - Pack of 6 with 25 strips in each pack

For whom: Ideal for anyone looking for a quick and easy way to freshen their breath throughout the day. Perfect for busy professionals, travelers, or anyone who wants to maintain fresh breath without the need for gum or mints.

Pros: - Convenient and portable - Sugar-free for those watching their sugar intake - Long-lasting freshness - Easy to use

Cons: - Some may find the mint flavor too strong - Not as long-lasting as traditional mints or gum

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sugar-free and instant breath freshening are key features in demand.	Nielsen
Brand Strength	20	10	Established brand with good reputation in oral care sector.	Euromonitor
Category Momentum	20	15	Growing demand for oral hygiene products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other breath freshener strips.	Statista
Use-case Advantage	5	5	Convenient for on-the-go freshening with long-lasting effect.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian oral hygiene market with strong features and competitive pricing.

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