FRESH FROM LOOM 100% Cotton Face Towel Set - 500 GSM - Size 12x12 inch - Pack of 6 - White

Key Features: - Made from 100% premium quality cotton - High GSM of 500 for extra softness and absorbency - Set of 6 face towels in a classic white color - Size of 12x12 inch, perfect for everyday use - Durable and long-lasting
For whom: This set of face towels is perfect for anyone looking for soft, absorbent, and durable towels for their daily use. The classic white color and medium size make it suitable for both adults and children.
Pros: - High GSM for extra softness - Durable and long-lasting - Set of 6 towels for convenience - Versatile for daily use
Cons: - White color may stain easily - May shrink slightly after washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and GSM for face towels in Indian households.	Retail Today
Brand Strength	20	18	Established brand known for quality cotton products.	Brand Equity
Category Momentum	20	15	Growing demand for premium cotton products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality face towel sets.	PriceWatch
Competition	10	8	Facing competition from both local and international brands in this segment.	Market Insights
Use-case Advantage	5	5	Versatile for daily use and suitable for sensitive skin.	Home & Living Magazine
Final Market Score	100	76/100 (3.80/5)	High-quality cotton face towel set with competitive pricing, poised for success in the Indian market.

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