FOVERA Adjustable Hospital Back Rest - Full Back Support for Patients at Home - Multifunction, Large Size, 5 Recline Angles - Foldable and Portable

The FOVERA Adjustable Hospital Back Rest is designed to provide back support for patients in a hospital setting or at home. It is a versatile product that can be used on a bed to help patients sit up comfortably.
Key features of the FOVERA Adjustable Hospital Back Rest include its large size, which provides ample support for patients of all sizes. It also features 5 changeable recline angles, allowing users to find the most comfortable position. The back rest is also foldable and portable, making it easy to transport and store when not in use.
This product is suitable for patients who need additional back support while sitting up in bed. It can be used in hospitals, nursing homes, or at home to help patients maintain a comfortable and safe position while resting.
Pros of the FOVERA Adjustable Hospital Back Rest include its versatility, large size, and adjustable recline angles. It is also easy to clean and maintain, making it a practical choice for caregivers and patients alike.
Cons of the product may include its size, which may not be suitable for all bed types. Some users may also find the back rest to be bulky or difficult to adjust.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile features suitable for patient care at home.	Livemint, The Hindu
Brand Strength	20	10	Established brand with positive customer reviews.	TOI, Business Standard
Category Momentum	20	15	Growing demand for home healthcare products in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Today
Competition	10	6	Facing moderate competition with room for differentiation.	Mint, Business Standard
Use-case Advantage	5	5	Addresses specific needs of patients requiring back support at home.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong features and competitive pricing.

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